How to come up with ideas

(Image credit: Júnior Ferreira on Unsplash)

There’s one recurring question that consistently comes up at workshops, talks and seminars. It’s always the same question. And I think I always answer it very badly. The question? “Where do all the ideas come from?”

My way to deal with it has been to develop a set of fairly stock, almost glib responses. Response number one: “By having lots of ideas.” Response number two: “By having lots of influences.” Or response number three (and this is the hopeless one): “I’m not really sure, they just happen.”

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Michael has put his two decades of hands-on experience into his new book, Branding: In Five And A Half Steps (Thames and Hudson), which is out now in both the UK and US.