Topics

Michael Johnson

Michael has put his two decades of hands-on experience into his new book, Branding: In Five And A Half Steps (Thames and Hudson), which is out now in both the UK and US.

Articles by: Michael Johnson

null

The blurred lines of branding

By Michael Johnson

Branding Following the release of his new book demystifying the branding process, Michael Johnson reveals why his so-called 'step 2.5' is crucial to success.