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Michael Johnson

Michael has put his two decades of hands-on experience into his new book, Branding: In Five And A Half Steps (Thames and Hudson), which is out now in both the UK and US.

Articles by: Michael Johnson

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The blurred lines of branding

By Michael Johnson

Branding Following the release of his new book demystifying the branding process, Michael Johnson reveals why his so-called 'step 2.5' is crucial to success.