Bogusky attacks Coke and Pepsi with anti-soda campaign

Alex Bogusky, former co-chairman of Crispin Porter + Bogusky, has partnered with The Center for Science in the Public Interest (CSPI) to launch a public info project called The Real Bears, a new campaign to highlight the far-reaching affects of soda marketing.

The campaign centres on a film which tells the story of family of polar bears who, even in their isolated home, are still affected by the marketing of soda giants such as Coke and Pepsi. As the movie plays out, we see the extreme effects that sugar can have on our health.

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