Skip to main content

Joey Bada$$ video is an unorthodox creation

We don't know if it's us, but it seems that music videos (opens in new tab) are continuing to get more and more creative. Maybe it's because of the ever-changing music industry or the easy-access to an endless array of songs but one thing's for sure; you need to stand out.

The official music video for Joey Bada$$ (opens in new tab)’s single 'Unorthodox' can be described as just that: unorthodox. Directed by acclaimed directors Coodie & Chike from Creative Control (opens in new tab), the video takes the audience on an illustrated journey with Joey, the Pro Era crew, and DJ Premier through the cold streets of Brooklyn.

Featuring picturesque backgrounds, and taking inspiration from the illustrations of artist Evan Hecox (opens in new tab), the goal was to capture the essence of the artists as the surrounding elements emphasized Joey’s gritty lyrics. We can't get enough of this style!

Like this? Read these!

Have you come across an inspiring music video? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.