Move over graffiti - hip hop has a new typography style

Typography as art (opens in new tab) is a regular occurance in the world of design. We see beautiful examples of illustrated typography (opens in new tab) almost every day that are sometimes transformed into gorgeous examples of aninmated kinetic typography (opens in new tab). One such designer who has done just that is Daniel Codero (opens in new tab), who has crafted this animated music video.

Created for rapper Talib Kweli, the music video for song 'State of Grace' sees Codero transform Kweli's lyrics into a range of beautifully animated kinetic typography. "I took a lot of Jean-Michel Basquiat paintings and based my colours on them - he was linked to the early NY hip hop culture, and I thought it was the right tone for the message we had to deliver," he explains.

"I decided to make all of the typography by hand in different styles, to make it closer to hip hop, without falling into topics or the typical graffiti style. I thought Basquiat had this very 'brutte', hard, elemental style, but elegant at the same time, that would give me the right way of designing all the elements in the video."

Talib Kweli kinetic typography

Talib Kweli kinetic typography

Talib Kweli kinetic typography

Talib Kweli kinetic typography

Talib Kweli kinetic typography

Talib Kweli kinetic typography

See more inspiring kinetic typography on Daniel Cordero (opens in new tab)'s website.

What did you think of this music video? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.