Rdio fuses music and visual art in new campaign

By Creative Bloq Staff
published

The best in independent music and art come together in a series of motion art videos for the popular streaming music service.

Today, Skype's streaming music service Rdio (opens in new tab) announces the launch of its New Music Weekly (opens in new tab) campaign, which brings together independent art and music with a series of original video pieces from visual artists around the world.

Opening doors to discovery of new talent in both fields, each week, for a year, Rdio will release a 15-second motion art video for a new buzz-worthy track.

New York-based production company Blacklist (opens in new tab) is already onboard as a curatorial partner for the campaign, with its directors Holbrooks (opens in new tab) and Tendril (opens in new tab) among the first included in the series, creating pieces for upcoming musicians Gogol Bordello and Michael Franti.

"Art and music have always been intertwined as creative avenues for expression," says Shana Fong, marketing & PR manager for Rdio. "Rdio’s New Music Weekly series is a fresh and engaging way to be introduced to independent musicians while simultaneously being exposed to tremendously talented visual artists."

Liked this? Read these!

What do you think of this new Rdio campaign? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.