Today, Skype's streaming music service Rdio (opens in new tab) announces the launch of its New Music Weekly (opens in new tab) campaign, which brings together independent art and music with a series of original video pieces from visual artists around the world.
Opening doors to discovery of new talent in both fields, each week, for a year, Rdio will release a 15-second motion art video for a new buzz-worthy track.
New York-based production company Blacklist (opens in new tab) is already onboard as a curatorial partner for the campaign, with its directors Holbrooks (opens in new tab) and Tendril (opens in new tab) among the first included in the series, creating pieces for upcoming musicians Gogol Bordello and Michael Franti.
"Art and music have always been intertwined as creative avenues for expression," says Shana Fong, marketing & PR manager for Rdio. "Rdio’s New Music Weekly series is a fresh and engaging way to be introduced to independent musicians while simultaneously being exposed to tremendously talented visual artists."
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What do you think of this new Rdio campaign? Let us know in the comments!