Mexico-based branding firm Anagrama has designed a slick new identity for terra cotta tile manufacturer Tabarka Studio.
Briefed to help evolve the client from a manufacturer into “a new high-end life-style brand”, Anagrama took inspiration from Tabarka’s intricate hand-crafted titles for its logo design, before developing a classic visual language across the rest of the branding via a blue-and-white scale pattern.
“To emphasise and project the tiles, the logotype's icon and the stationery's patterns are reminiscent of tile placing and patterns,” explains Anagrama art director Mike Herrera, adding that the porosity of the tiles is represented in the choice of heavy, porous paper for the stationery.
Anagrama sketched out the initial branding designs on paper: “The computer presents so many creative limitations with ideas that flow so much better by hand,” says Herrera.
“The most challenging part of he project was finding the appropriate pattern for the stationery. We wanted something classic, simple and not very noisy. We love the printed pieces in their tactile form. The gold foil print finish, the thick porous paper – it all looks so lovely and so much better than on any screen.”
To see more of Anagrama’s branding work, head over to the studio’s website.