Whether it's a redesign or an entirely new execution, 2014 has already seen a bunch of great logo designs. Here we take a look at some of the best ones to be released in these few short weeks of January...
- Also read: The definitive guide to logo design
01. Black + Decker
Black + Decker (formerly Black & Decker) gave its logo and branding a new lease of life this month with a fresh modern look. New York-based design agency Lippincott took the reigns for the redesign, ditched the hexagonal nut, swapped out the ampersand for a plus sign, and simplified the whole thing by making the typeface and colour border the same width.
02. Visa
This subtle logo redesign from Visa took place a few weeks ago, with the company changing their usual tag line 'for everyone, everywhere' and evolving it to 'It's everywhere you want to be.' The first external expression of the new platform debuted with a new Olympic-themed television commercial airing in the United States, and then expanding to reach key audiences through variety of other traditional and digital channels in the coming months.
03. Absolut vodka
The Absolut Vodka logo hasn't changed massively, but it has changed, now simply reading 'Absolut' followed by a full stop. Leaving the 'Country of Sweden' and 'Vodka' aspects behind, this logo will now be the company's master identity. Global director of Design Strategy at Absolut, Anna Kamjou, said: "The brand has become so iconic that we no longer needed the full three-line logo to convey ourselves."
04. Fitness First
Launching in 1993, gymnasium chain Fitness First has had the same logo for over 20 years - that is, until earlier this month. Twenty of the 80 gyms in the UK have already been introduced to the new logo and branding, which was designed by London based The Clearing. This is the initial phase of a £225-million investment globally to upgrade the company, from branding to training to facilities.
05. Cadillac
The Cadillac Crest has evolved throughout the decades, always reflected the innovative and advancement in the company's production. The big news in its new redesign is the removal of the wreath in order to present a less stuffy, formal image and help the company to tap into a younger audience than the Florida condo-dwelling retirees that Cadillac is generally associated with.
The company's executive design director Andrew Smith explained, "This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy." It will appear on vehicles later on this year.
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Which new logo design do you like best? Let us know in the comments box below!
