This brewery's rebrand stays true to its roots

Minnesota agency Duffy & Partners gave Summit Brewing Company a full rebrand, creating an overall master identity and branding for individual products. This was implemented right across the brand, from trucks to retail displays, bottle labels and merchandise. Nancy Kullas and Joe Duffy of the agency speak about the process.

Having originally started life in someone's garage, Summit Brewing Company's craft beer is now sold in 17 states. The brewery is located in Saint Paul, Minnesota, which is just across the Mississippi River from the sister city of Minneapolis, where we have our design studio. Those twin cities are one metropolitan area and it's a pretty tight community.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.