Candy store branding is a real sweet treat

Lugard Brand Identity & Packaging Design

The brand concept for the project was the African jungle

Hong-Kong based design agency BLOW were tasked with creating a brand new identity for Lugard – a new gourmet shop that mainly offers consumers with premium chocolates, cookies, candies and other food products made with high quality, natural and organic ingredients.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.