Candy store branding is a real sweet treat

Lugard Brand Identity & Packaging Design

The brand concept for the project was the African jungle

Hong-Kong based design agency BLOW were tasked with creating a brand new identity for Lugard – a new gourmet shop that mainly offers consumers with premium chocolates, cookies, candies and other food products made with high quality, natural and organic ingredients.

"This time, we also played the role as a brand consultant, as well as the producer to introduce and collaborate with different partners, including the interior designer, visual merchandizer and website designer." With a number of packaging shapes, sizes and designs, the end result is as wild as it is colourful.

Lugard Brand Identity & Packaging Design

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.