Jessica Felby of Carlsberg's design department will share her drinks branding expertise at Impact, Computer Arts first ever industry conference. Book now using our exclusive 20% off code!
In the above video, Jessica explains that from where she's standing, the world of drinks branding is completely changing - and it's good news for designers.
"For alcoholic beverages, it used to be that advertising was key and design fell somewhere at the bottom of the interest pile," she recalls. "But suddenly, with more and more restrictions around advertising, the one thing you do have is design and packaging - and that can go everywhere. Suddenly, design is the most important thing."
She goes on to give her take on the value of a strong designer-client relationship in general, and how she works with long-term collaborator Spencer Buck at Taxi Studio in particular. "We don't think of it as client and agency - we approach projects as co-creators," she explains. "As soon as you start to box yourself in like that, you're on two sides. We're on one side together."
Jessica and Spencer will join forces to explore the challenges facing drinks branding in more depth at the Impact Conference - a new one-day event from the makers of Computer Arts.
Book now and save 20% with this special code for Creative Bloq readers: FRIENDS20
Thank you for reading 5 articles this month* Join now for unlimited access
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
