Designers reinvent Coca-Cola's iconic packaging

coca-cola bottle branding

Finished Art hone in on their love of negative space with their bottle design

Love or hate the product, there's no denying that Coca-Cola is one of the most iconic and recognisable brands to ever be conceived. Using bold colours and simple execution, many companies since have taken Coca-Cola's lead in securing their own success.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.