Extreme sports branding, part one

In this four-part series, the fine staff at Go Media, myself included, will show you how to create brand artwork and apply it across different media. In this particular case, we're working with a fictitious snowboarding company called Yellow Snowboards. We'll start off with a logo and a print ad. In the following months, we'll be exploring the brand's migration to web, broadcast, and mobile forms of media.

In this month's tutorial I'll cover the creation of the brand logo that will be used for all the different media and design a simple print advert. The print ad shows how the logo integrates with snowboard-related imagery and how Go Media's vector packs can be applied to a design.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.