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Extreme sports branding, part one

In this four-part series, the fine staff at Go Media, myself included, will show you how to create brand artwork and apply it across different media. In this particular case, we're working with a fictitious snowboarding company called Yellow Snowboards. We'll start off with a logo and a print ad. In the following months, we'll be exploring the brand's migration to web, broadcast, and mobile forms of media.

In this month's tutorial I'll cover the creation of the brand logo that will be used for all the different media and design a simple print advert. The print ad shows how the logo integrates with snowboard-related imagery and how Go Media's vector packs can be applied to a design.

Click here to download the support files (13.5MB)

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.