Food branding needs to look enticing to any new customer - not only to get them to pick it up off the shelf, but to also get their tummies rumbling! Here, we take a look at some of our recent favourites.
01. La Gordita
This minimalist branding was created by Quebec based designer and typographer Sarah Ouellet (opens in new tab). We love the simple approach to this food branding, with the clear jars letting the food itself do the talking. The chosen font also works really, really well.
02. Blimpie
This food rebranding project was completed by Atlanta based designer Katie Bourgeois (opens in new tab) and sees a colourful yet simply striking approach. The potato chips are given a beautifully coloured trend, whilst the sandwiches sitck to minimal typography.
03. Hey Pesto!
This cute food branding was created by UK based designer Scott Duffey (opens in new tab). The illustrator has worked on a number of campaigns and brands but this food branding is the perfect mix of gorgeous typography and cute character design. The pun is pretty great too!
04. Dash
This stripped back food branding was created by Michelle McKeon (opens in new tab). "My primary focus is making convenience food and its packaging frustration free, in terms of both physical and emotional aspects," McKeon explains. "I responded by designing an outline for a conceptual food brand which unites ideals of sustainability and the demands of convenience."
05. Reve
Reve was a food brand designed by Laura Berglund (opens in new tab) for an upscale hot air balloon company. "The champagne bottle was designed upside down to reference the shape of the hot air balloon," she explains. "Hand-generated typography was generated to keep in line with the friendly attitude, using only pops of bright color, yet black and kraft paper brown became the dominant colors, to keep it refined."
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