GIF-tastic TV identity for French fashion programme

la mode tv gif

The eye-catching branding is perfect for the fashion show

There's no denying that GIFs are everywhere at the moment. The Tumblr generation can't get enough of them and quite frankly, neither can we. So, when we stumbled upon this GIF-tastic new TV identity for French TV show 'La Mode, La Mode, La Mode' we couldn't help but share it with you lovely readers.

Leslie David is a graphic designer, art director and illustrator based in Paris. After studying at L'école Supérieure des Arts Décoratifs de Strasbourg, she now specialises in brand image and graphic design for fashion brands and culture.

The French show was renewing its formula for September 2012 and came to Leslie's agency for the new branding. They intended to create a clear graphic guideline for each type of section while highlighting the rhythm with textile inspired graphics and colour coded animations.

You can see more work from Leslie David including illustrations, branding and GIFs on their official site.

Like this? Read these!

Have you seen some new branding that you think will inspire our readers? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.