How to make every brand a super-brand

This morning, SomeOne executive creative directors David Law and Simon Manchipp (the Morecambe and Wise of design, it's been said) hosted an entertaining session at Kyoorius Designyatra, India's biggest design and creativity conference, held annually in Goa.

"What if," they asked, "we could figure out how to make every brand a super brand?" The pair then proceeded to explore the idea through the medium of animated GIFs, balancing an obsession for skateboarding dogs with sage advice and a walk-through some of their most interesting design projects – including the studio's most recent rebrand for cancer charity, The Childen's Society.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.