The Partners: Bringing ideas together

Greg Quinton

Creative partner at The Partners, Greg oversees the creative direction of the agency. His awards – including a D&AD Black Pencil – reach into triple figures, and he is a regular voice in discussion about the industry and design education

Creative collaboration is often considered a luxury afforded to new and middleweight designers – those creatives relaxed and flexible enough to hand their artistic concepts over to the unknown abyss of their contemporaries’ minds and methods. Once big-name clients enter the picture, so too do brand guidelines and tight deadlines, and as designers become more established they’re less likely to trust their hard-earned reputation – not to mention fee – to fellow designers who are competing for those same client commissions.

Creative strategy and design consultancy The Partners started life in London’s Shoreditch in 1984 as a collaboration between a team of idealistic young designers. Nearly three decades later, it boasts a New York office as well as a 70-strong team and an awards list so long it requires its own structural supports. But despite its success, the agency remains driven by the same principles on which it was founded, as creative partner Greg Quinton affirms: “Those original partners – Aziz Cami, Keren House, David Stuart, Malcolm Swatridge and Nick Wurr – chose the name ‘The Partners’ to celebrate creative collaboration, which is still our philosophical cornerstone. In this atmosphere of pooled talent they quickly flourished and the fledgling company developed a reputation for graphic design that belied its small size. Within a short time they were looking at 18 separate items accepted into the D&AD Annual in one year, which, I believe, is still a record for a design agency.”

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