Rebranding the War of the Worlds for a new generation

Jeff Wayne's 1978 concept album War of the Worlds is a big deal in the annals of rock history. Retelling the alien invasion story by HG Wells, it remains a bestseller to this day and has spawned multiple versions of the album, video games, DVDs, and live tours. So when Sony Music asked multimedia agency Fluid to create the branding for the latest stage tour and album release, War of the Worlds: The New Generation they jumped at the chance.

Fluid's work began with creating an updated version of the iconic War of the Worlds logo, before working on the album artwork alongside nine illustrations - which also later formed part of the Arena stage show visuals.

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