Tin Can is a new Dutch production company working across four main fields: TV, branding, online and events. And that’s all Amsterdam- based graphic designer Leon Dijkstra (opens in new tab) needed to know to give the brand its striking new identity.
The project is brilliant in its simplicity, consisting of just two fundamental elements: typography and four lines, each representing one of Tin Can’s disciplines.
"These lines became the main format for the entire identity," Dijkstra explains. "They are adaptable to different types of content and applications - as typography, on objects, for interior design and so on - resulting in an identity that works in 2D, 3D and also as moving images."
A brand identity that combines typography and a crisp design concept? We couldn't love it more!
See more inspirational work over on Leon Dijkstra (opens in new tab)'s website.
This showcase was originally published in Computer Arts (opens in new tab) issue 213.
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Do you think this branding works well? Let us know in the comments box below!
