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World's largest Pinterest board helps launch new brand

Pinterest (opens in new tab) boards are often used by creatives to share their inspirations for upcoming and current work, with some of the best Pinterest boards (opens in new tab) providing some brilliant imagery on a daily basis. It's also no secret that creatives also love coffee, so what happens when the two are combined for a new project?

Colle+McVoy (opens in new tab) decided to turn Pinterest on its head and instead of images inspiring people, they decided to let the people inspire the product with a new brand of coffee. Caribou Coffee (opens in new tab) was brewed specifically using images posted on Pinterest by their followers.

To launch the coffee, visitors to the Mall of America were treated to the largest, interactive Pinterest board. The five-story, interactive living Pinterest board features vivid and playful images that fans submitted to help Caribou Coffee roasters develop the new Real Inspiration Blend.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.