Skip to main content

See a range of vinyl toys created in just 9 minutes

Ever wondered what goes into creating a range of vinyl toys? Wonder no more, because ace toy designer Joe Ledbetter has decided to share a video documenting the entire process of creating his new set of 12 mini-figures, the Chaos Minis.

The video covers every step of the design process: conception, design, sculpture, packaging, photography and really everything in-between. The story starts in May 2013 and crams nine months of work into a brisk nine minutes.

What impresses us is the sheer volume of work involved for Joe; loads and loads of sketches pile up, and we love the abortive design process for a Tiki Bunny that's ultimately rejected. The attention to detail in the process is amazing; just look at all Joe's notes for the manufacturers, ensuring that every tiny element in the final design is absolutely right.

Joe doesn't restrict himself to simply making the toys; he has a hand in the packaging and promotional material, and it's fun to see him photographing prototypes to import the images into Illustrator and then create character illustrations from them.

If you've suddenly decided that your life isn't complete without a set of Joe's Chaos Minis, they're shipping in February and you can order them now from The Loyal Subjects.

Words: Jim McCauley

Liked this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.