An amazing exhibition inspired by playgrounds and board games
Experimental Jetset's latest exhibition design project brings together five diverse exhibitors using a strong graphic framework.
A group show curated by Philadelphia-born, Amsterdam-based artist Angela Jerardi, Game Theory formed part of the second Biennale at the CAFA Musuem in Beijing - and Experimental Jetset was tasked with tying it all together.
It ran from 28 February to 20 April 2014, which unfortunately meant that opening night coincided neatly with the studio's trip to Cape Town for Design Indaba. "It's really unusual for us to conduct an exhibition from such a distance," they admit. "We usually install everything ourselves - trying to perform, execute and ultimately suffer through our own designs. In this case, it was simply impossible."
Although thousands of miles way, the trio exerted full control over the design and layout of the exhibition by building a scale model of the floorplan out of cardboard. "It's basically a deconstructed playground, or fragmented board game, with sloped panels for display," they explain. (See our best board games here).
The resulting exhibition had a graphic framework marked on the floor with black tape, with display boards propped at various angles to add layers of interest to the different exhibitors' work. Besides Experimental Jetset, these included YKON, Constant Nieuwenhuys (New Babylon), Temporary Services, and The Yes Men.
This article originally appeared in Computer Arts issue 227.
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Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.