The art of appraising creatives

How do you rate and quantify how good a creative's performance is so they can learn, develop and progress in their career? It's not suitable to apply the same criteria to a creative as you would an accountant, but unfortunately this is often the case within the industry.

When appraisals go wrong, creatives can stay in the same position for years on end and never seem to be paid exactly what they're worth. This has a lot to do with how they are appraised as well as an inability on behalf of the creative to effectively explain their thinking processes.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.