Big in Japan

Queues outside Apple Stores prior to their grand openings have always been impressive. Over 2,500 people lined up outside the second Apple Store in Japan (Shinsaibashi, Osaka) when it opened on 28 August 2004, eager to get their hands on the iPod mini. Since then, demand for the mini has outstripped supply by a considerable margin, with waiting times extending to seven weeks at certain points in 2004.

The level of frenzy surrounding Apple and its two Japanese stores has not yet died down. This is largely thanks to the ongoing promotional activities held at these stores; every week there are evenings of Apple-based entertainment, information and celebration.

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