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Designing food packaging

Food packaging may seem simple at first: show what's inside the packet, add a bit of marketing speak, job done. But aside from the usual design considerations of target audiences and the like, there are many more things to consider. For starters, the retail environment is one of the most densely populated for any product to stand out in. Products will sit side by side on cramped shelves with competing products, all essentially designed to go down the same way. And there are the lists of legal requirements that need to be followed.

This tutorial explains how to design a simple label for a tin of coconut milk, but it could just as easily be a drinks bottle or a packet of crisps. The process is the same for any product, and the legalities of the design requirements are consistent throughout all food packaging. So pick up a can of soup, a bottle of fizzy pop or some mushy peas and join in!

Click here to download the support files (1.34MB)

Click here to download the tutorial for free

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes (currently on maternity leave), Acting Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.