Following a music design brief

Designing record covers is a highly competitive, highly pressured and lowly paid sector of the design industry. On the plus side, it's an area of design where self-expression is encouraged and there is still a bit of glamour attached to it. It might be true to say that it is the nearest a designer gets to the rock 'n' roll lifestyle.

It can, however, seem a very closed world if you're trying to break into it - many companies and individuals being protective of their status within the music design arena and not giving up their secrets easily. The stricter guidelines that record companies now impose on designers commissioned to work on highly commercial projects create more of a challenge to producing great work. So this tutorial aims to pick apart the whole process of designing a commercial music campaign for a major record label, from brief and pitch process through to the delivery of a broad range of collateral, such as album covers, single covers, point-of-sale items, adverts, merchandise, TV adverts and window displays.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.