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Give new life to stock imagery

Does this sound familiar? You're asked to create some artwork for an advert publicising a new product, and the company is supplying the main image you have to work with. They call you up and say, "We're sending you the image now. Do what you can with it!"

A comment like that hardly inspires confidence, and inevitably when the file arrives you open it up and see what can only be described as flat, boring stock imagery.

This tutorial demonstrates a series of techniques for coping with this kind of situation. I'll explain how to work with standard stock imagery and give it some life, while leaving room in the composition for the copy and logos that any self-respecting advert requires. Of course, you don't need to follow the steps to the letter, but I hope that my advice will give you some valuable pointers.

Click here to download the support files (30MB)

Click here to download the tutorial for free

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.