Material witness

Packaging designers are a curious bunch - not figuratively, but literally. They have to be, because creating packaging that succeeds on every level requires an enquiring mind able to explore, build, test and innovate using an almost inexhaustible combination of materials. There are no shortcuts, no ready works of reference.

Kite Packaging is typical of the kind of company that supplies the packaging industry with both materials and expertise. Typically, its customers spend more than £100,000 a year on packaging, and come from the automotive, electronic, pharmaceutical and traditional manufacturing sectors. "With packaging there is never a right or a wrong answer," confirms managing partner Gavin Ashe. "There's always a series of compromises. The truth is that 99 per cent of people would actually like to send their product to market with no packaging if they could get away with it."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.