Michael C Place

Michael C Place has always been of a decidedly independent mind. In 1990 he left his design HND without graduating, convinced that the world of design was changing in ways his tutors had not grasped. Having played an important role in defining the dominant aesthetic for electronic music at The Designers Republic throughout the '90s, Place felt the need to take his increasingly sophisticated vision into new territory. Sometimes minimal, always elegantly modern, the founding of Build in 2001 saw Place develop his practice in the areas of branding and identity work, successfully mixing creative integrity with commercial viability. Computer Arts asks what it takes to walk that line.

Computer Arts: What were you like as a kid?
Michael C Place:
I am the youngest of the Place clan, with three older sisters. I was quiet and kept myself to myself. We grew up on a farm in North Yorkshire (my dad was a pig farmer, my mum a nurse), and when I wasn't playing around on the farm I was painting - mainly heavy metal band logos and records sleeves on leather or denim jackets for people at school. I was average at school; I liked geography and maps, maths, art and technical drawing. I was good at athletics but hated 'sport'. I got really into BMX, which turned into an interest in music, which turned into a love of graphic design.

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