Successful print selling

For graphic artists, designers and illustrators, selling your own prints can be both financially rewarding and a sharp self-promotional exercise. By creating a strong, commercially successful style, then printing and selling artworks directly to consumers, you build your personal brand while helping to pay the bills. (For advice on creating linocuts, see our post on lino printmaking.)

Yet striking the balance between investment and demand is key to being successful. There’s little point devoting a fat sum to a run of 500 prints if there’s no market for them. Similarly, restricting your output to a limited run of ten that quickly sell out does little for your finances.

Understanding the mechanics of self-selling – from what type of artwork proves popular, to how to price it competitively, where to sell it and how to promote it – is vital. So we talked to four very different yet commercially astute designers and illustrators to bring you the low-down on creating, pricing and selling your artwork successfully.

01 Andy Council

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.