Five killer ways to create microcopy

This article first appeared in issue 223 of .net magazine – the world's best-selling magazine for web designers and developers.

‘Microcopy’ refers to the text adorning labels, buttons, calls-to-action and other website elements. Its function is to help instruct and inform users effectively. Like signs on a highway, microcopy can ensure that your users get where they need to be. Good designers know details matter and can be the difference between adequate and great design.

Microcopy is similar in that the choice of word(s) can impact greatly on a site’s effectiveness. As design affects how we perceive a site, the words we choose can do the same thing.

This is why Jason Fried of 37signals said “copywriting IS interface design”. Some areas to think about the microcopy on your website are calls to action, headlines and form elements.

Calls to action

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