The Atlanta Falcons' retro logo design is giving seriously dark vibes

Atlanta Falcons logo
(Image credit: Atlanta Falcons)

Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes sense that they should care deeply about the identity that's being used to represent them.

It's perhaps not surprising then, that people have made their feelings known about the new Atlanta Falcons logo. When I say 'new', I mean old. The NFL team has jumped on a bit of a nostalgia trip, temporarily bringing back an old logo design from the 1960s for their helmets in Week 4, which will see them play the Saints on Sunday. But people are getting some dark vibes from the retro design, and I can see why.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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