4 modern brands flying the flag for script fonts

For many designers, the choice between serif and sans serif fonts is key in modern logo design. But it wasn’t always so black and white: cursive typography was once the go-to choice for a new brand.

In the 19th century, ‘branding’ as we now understand it was born. Products and services were stamped with a recognisable badge to set them apart from the competition, while gradually building up a reputation and set of values tied to that badge.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.