5 fonts we love to hate (but maybe shouldn't)

Some fonts are so maligned, they've become a running joke even for non-designers. Others are over-used to the point of near-total exhaustion, or misused so much we've forgotten their original purpose.

It takes skill and experience to choose the right typeface, and the nuances of different types of font can make a huge impact on a brand's personality, or the tone of a piece of design.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.