5 things that might happen to Apple when Jony Ive leaves

Jony Ive
(Image credit: Apple)

Jony Ive – the man responsible for some of the tech world’s most iconic designs is leaving Apple to start his own design firm, LoveFrom, with Apple as a major client.

So, what will this mean for the world’s largest tech company? Will its designs take a radical turn for the worse, or go on to reach new heights? Will its logo go back to its rainbow roots, as rumoured recently? Will the company ditch its 'i' now that it's got rid of iTunes? And you will you ever be able to get a decent Apple Pencil deal?

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Alex Blake

Alex Blake is a freelance tech journalist who writes for Creative Bloq, TechRadar, Digital Trends, and others. Before going freelance he was commissioning editor at MacFormat magazine, focusing on the world of Apple products. His interests include web design, typography, and video games.