"Less is always more in animation": a day in the life of senior animator Jonathan Pui

Man with dark glasses and a beard in black and white
(Image credit: Jonathan Pui)

Jonathan Pui is an animator and motion designer based in Sydney, Australia. He has over 15 years' experience in design and advertising and his client list includes BP, Nestlé, Pfizer, Vodafone, Dyson and Kraft Heinz. He has recently gained recognition for his expertise in mixed media animation, blending 3D and 2D techniques to create unique and engaging visuals.

Earlier this year, Jonathan joined the team at Sydney design and animation studio Never Sit Still, where he focuses on 3D animation and motion design. I chatted to him recently as part of our Day in the life series about how he got into motion, why it's vital to educate clients on animation and how to craft the perfect showreel.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.