"It’s all about matching the energy of a brand": A day in the life of interior designer Kirsty Vance

experiential brand design
(Image credit: Kirsty Vance)

Kirsty Vance is associate director of interior design at experience design agency I-AM. Her role sees her working across hospitality, food and drink and retail banking on projects with brands including Hedinn Bar & Kitchen in Iceland, KFC and Sides Restaurant.

I caught up with her recently to find out why there is no such thing as a typical day in her role, how she overcomes the demon that is imposter syndrome and why elements such as sound play an important role in a brand experience. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.