"Embrace curiosity, check your ego at the door and foster collaboration", A day in the life of design director Sandra Reynolds

profile image of Sandra Reynolds
(Image credit: Siegel+Gale)

Sandra Reynolds design career began when she was asked to design a poster for a friend's party, and it's snowballed since then. She's worked across a range of projects and disciplines, including branding, exhibition design, signage, editorial, motion, business development, strategy and web development, and is currently design director at global brand experience firm Siegel+Gale

She's recently been involved in projects including the rebrand of the US Army, for which she won a Red Dot Award, and using AI to design sea creatures for Microsoft. I caught up with her as part of our Day in the life series...

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.