Why modern branding needs Bauhaus

When turning to a design movement for inspiration, Bauhaus is always top of the list. Since its foundations in Weimar at the end of the first World War, to its 'official' end in Berlin 1933, Bauhaus has continued to impact design.

The next few years will see a revival of Bauhaus in brand. Its principles of simplicity and functionality provide an antidote to the information overload and fake news that make it increasingly difficult for people to put their trust in brands today, and could also be an answer to accusations that branding has become boring.

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Charlie is a partner at strategy-led brand agency fst.