Perrier website promises a party in your browser

The sparkling water in the posh bottle, Perrier, insists it’s the “Sexiest sparkling water you’ll ever taste”. Quite how you’d test this claim out, we don’t know, but the 150-year-old brand has been trying to bring in a younger audience with its online gaming experience Perrier Secret Place. The interactive multiple first-person experience was created by Fighting Fish in collaboration with Ogilvy & Mather, Paris.

"Our goal was to give people the opportunity to live an experience they wouldn’t normally live, but have always dreamed about," says Chris Garbutt, chief creative officer at Ogilvy & Mather. "This is an idea that is only possible thanks to the technology we have at our disposal today - and a bit of creative thinking," he adds.

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