Valentine's Day is just around the corner so we thought we'd have a look at Cupid's annual visit from a design perspective. To kick off, Brandisty (opens in new tab) has sifted through a century of Hallmark Valentine's Day card and put together a collection of palettes for each decade (opens in new tab), and it's a fascinating study.
While the message has remained broadly the same over the years, the colour palette has evolved greatly. Red, of course, has broadly remained a constant – except for some reason in the crazy 1970s – but it's amazing to see just how all over the place the rest of the palette has been.
The varying colours themselves are really interesting, but we've also enjoyed seeing how the overall tone of the cards has changed over the years. Those 1920s cards were hilariously dark and disturbing (opens in new tab).
You can see the full collection of palettes over at the Brandisty blog (opens in new tab), and if you like what you see you can download each one as an .ASE swatch, ready for importing into Adobe Creative Suite.