How to influence Google rankings with your content

Your content is going nowhere unless people can search for and find it, so content should be written with an understanding of factors such as SEO and aimed at the right audience groups. The steps below will highlight how to drive more traffic to your site, building a connection between your brand and your audience. 

By the time you have finished reading this tutorial you will have a better understanding of how you can ultimately improve your rankings amongst the competition, boost your visibility and capitalise on the right audience through your content.

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Paul has 15 years’ experience in leading digital organisations across a plethora of competitive markets.