16-bit Die Hard promo game is the real deal

Promo games for movies needn't be throwaway, as this offering proves

Promo games for movies needn't be throwaway, as this offering proves

Branded games to promote movies are big business for digital agencies right now. With so many competing for attention, it can be hard to stand out. So when Fox Home Entertainment asked freeform.LA to create a promotional online game to accompany the digital release of the latest Die Hard movie, A Good Day To Die Hard, full-service agency freeform.LA decided to go down the retro route.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.