Lego's racing game-style viral animation

Hyundai has launched a viral campaign for its new car, the Veloster Turbo, which mimics a Forza-style car racing video game. Oh, and it's done this with the power of Lego animation.

iPhone competition

The ad is to promote the company's new car plus the Hyundai Asphalt 7 Contest, a competition for iPhone/iPad users which is currently running - the green light was November 19 and the chequered flag will drop on November 25.

Lego landscape replicates Asphalt 7 iPhone/iPad game

Lego landscape replicates Asphalt 7 iPhone/iPad game

Contestants from around the globe will race Hyundai’s Veloster SR Turbo on Gameloft's 'Asphalt 7: Heat' iOS game, and their scores will be automatically uploaded and a winner will be found. That person will win a trip to Hyundai’s factory in Korea plus a visit to the North American International Auto Show in Detroit, US, in January 2013.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.