The yellow Lego Hyundai takes on a boy racer-ish Lego opponent in a high-speed street race featuring wheel-to-wheel action and slow-motion drifting - activity that would be seriously frowned upon by advertising standards if the cars were not Lego...
The ad is to promote the company's new car plus the Hyundai Asphalt 7 Contest, a competition for iPhone/iPad users which is currently running - the green light was November 19 and the chequered flag will drop on November 25.
Contestants from around the globe will race Hyundai’s Veloster SR Turbo on Gameloft's 'Asphalt 7: Heat' iOS game, and their scores will be automatically uploaded and a winner will be found. That person will win a trip to Hyundai’s factory in Korea plus a visit to the North American International Auto Show in Detroit, US, in January 2013.
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