New logo for Air Asia Japan is a little Vanilla

NEW NAME AND LOGO: "A very cute name", the airline's president reckons

NEW NAME AND LOGO: "A very cute name", the airline's president reckons

While European and American air passengers have been enjoying the benefits of low-cost air travel for decades, budget flights are only a very recent introduction to Japan, with three new companies starting operations in the last few years. It's just over 12 months since low-cost airline Air Asia Japan - a joint venture between Tokyo's ANA and Malaysia's AirAsia Bhd - was launched, but it's had a troubled start, posting an operating loss of around $36 million for the year to March.

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