Skip to main content

New logo for Air Asia Japan is a little Vanilla

NEW NAME AND LOGO: "A very cute name", the airline's president reckons

NEW NAME AND LOGO: "A very cute name", the airline's president reckons

While European and American air passengers have been enjoying the benefits of low-cost air travel for decades, budget flights are only a very recent introduction to Japan, with three new companies starting operations in the last few years. It's just over 12 months since low-cost airline Air Asia Japan - a joint venture between Tokyo's ANA and Malaysia's AirAsia Bhd - was launched, but it's had a troubled start, posting an operating loss of around $36 million for the year to March.

  • Read all our logo design posts here

In June 2013, AirAsia decided to exit its investment in AirAsia Japan, making the company a wholly owned subsidiary of ANA - and making its name rather a moot point. So the company has now unveiled its new name and branding, and the change is a dramatic one.

Out goes the bright red, Virgin-esque handwritten logo design of old (below) and in comes a new name, Vanilla Air, and much more sedate blue and yellow logo design (above).

OLD NAME AND LOGO: Where have we seen that style of logo typography before...?

OLD NAME AND LOGO: Where have we seen that style of logo typography before...?

The company - which wants to target global travellers with a particular focus on resort destinations - hired several agencies and spent six weeks choosing from over 200 other names. The airline's president Tomonori Ishii told a news conference: "We chose vanilla as our brand name because it is popular and loved by everyone in the world ... I think it is a very cute name."

[Via Carry On Aviation]

Liked this? Read these!

What do you think of the new name and logo? Let us know in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics