The move has surprised many in the industry, but of most interest to us here at Creative Bloq is whether the new typeface used on Alphabet's site provides a clue to a new logo design for Google.
Could this new typeface feature in a new Google logo? Are we about to see a building block-based rebrand?
Google's last logo redesign was hardly earth-shattering, with a kerning tweak being all but invisible to everyone but typesetting enthusiasts. The only other major developments in Google's playful logo were adopting flat design in 2013 and adding (then dropping) a Yahoo!-esque exclamation mark – read more about Google's logo evolution here.
Image source: Gizmodo
However Alphabet, as we must now call it, may be keen to perform a full-on rebrand with Google this time around, to reflect the big changes in company structure. Watch this space…
Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.
