Does Alphabet's website hint at all-new Google logo design?

Alphabet's homepage contains this... and not much else

Alphabet's homepage contains this... and not much else

Google has announced a major restructure to its corporate structure (opens in new tab), with Alphabet becoming the search giant's parent company and a new website – abc.xyz (opens in new tab) – being set up as its home.

The move has surprised many in the industry, but of most interest to us here at Creative Bloq is whether the new typeface used on Alphabet's site provides a clue to a new logo design for Google.

Could this new typeface feature in a new Google logo? Are we about to see a building block-based rebrand?

Could this new typeface feature in a new Google logo? Are we about to see a building block-based rebrand?

Google's last logo redesign was hardly earth-shattering, with a kerning tweak being all but invisible to everyone but typesetting enthusiasts. The only other major developments in Google's playful logo were adopting flat design in 2013 and adding (then dropping) a Yahoo!-esque exclamation mark – read more about Google's logo evolution here (opens in new tab).

Image source: Gizmodo

Image source: Gizmodo

However Alphabet, as we must now call it, may be keen to perform a full-on rebrand with Google this time around, to reflect the big changes in company structure. Watch this space…

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Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.