Designers react to the Tokyo Olympics logo

Tokyo Olympics logo 2020

The new logo has been likened to a snake's eye

Yesterday saw the unveiling of the new logos for both the 2020 Olympic and Paralympic Games in Tokyo. Following on from a previous logo design, which was withdrawn seven months ago due to plagiarism accusations, a competition was held to create a new identity for the games.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.