The case for responsive web content: it's all about the users

Ever since Ethan Marcotte introduced the concept of responsive web design, many of us have been anxious about all the possibilities it offers. But we have also learned two things: there is no mobile web, and there is no mobile context… or is there?

Like Josh Clark, I believe there’s no single mobile context. Certain mobile or other contexts, however, demand mobile sites and mobile-specific content. Similarly, responsive sites created for those contexts demand responsive content. But not just content as a set of universal, reusable chunks, shifting, hiding or changing priority according to screen size; content is about meaning, relationships and people.

There is a case to be made for content to not simply shift or hide, but to change altogether. For it to change based on certain contexts; based on use cases. Top tasks dictate use cases, and use cases dictate content.

There is no mobile context… or is there?

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