Bigcommerce provides smart solution for fashion retailer

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Designer brand Mrs Bow Tie harnesses the power of the ecommerce software solution to sell its wide range of handmade bow and neck ties.

UK company Mrs Bow Tie, creates handmade bow ties and neckties in a wide range of styles. Powering its online shop is Bigcommerce. "We chose Bigcommerce mainly to avoid the PCI compliance headache that comes with an unmanaged solution - or a completely bespoke platform," founder and creative director Andy Evans reveals.

“We chose Bigcommerce mainly to avoid the PCI compliance headache that comes with an unmanaged solution, ” Andy Evans reveals

“We chose Bigcommerce mainly to avoid the PCI compliance headache that comes with an unmanaged solution, ” Andy Evans reveals

"The tracking capability of Bigcommerce helps us to convert orders which may have otherwise been lost," Evan continues. "The opportunity to contact customers who abandoned a cart part way through checkout is something Bigcommerce makes really easy. This feature alone saves us more than the cost of running the platform."

This article originally appeared in net magazine issue 247.

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