Content strategy 101, Part 4: bringing your content to life

This article first appeared in issue 237 of .net magazine – the world's best-selling magazine for web designers and developers.

In my previous articles, I looked at why you need a strategy for managing the content that goes to make up a website, and how to begin developing one. This issue, I’d like to look at the people you will need to involve in that process. However digital teams are configured – internal, external or a combination of both – the core disciplines of design, development and marketing remain. All three play key roles in each stage of the process, but the balance will differ from team to team and project to project.

When deciding who will be on your team, look beyond job titles: roles and responsibilities vary widely. The titles listed below seem to be commonly understood – but there are no absolute conventions quite yet. As the industry matures, job roles will morph and mutate, so this list is likely to evolve.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.